Inside Sales/Lead Generation for Enterprise Software
ATN Global has extensive experience working with US Markets and gained considerable knowledge and expertise generating business in US region. Unlike APAC regions, US markets are more on value addition through products or services that matter more compared to rest of asian market. This key difference transforms approach of marketing, positing, brand building and sales overall.
Our Client in this case, a cloud solutions and Service company with headquarters in India and local presence in USA market. Primary target being BFSI (Banking and Finance), our client had a challenge ensuring consistent flow of qualified opportunities so their highly experienced sales team based in USA can convert these qualified opportunities to business.
ATN Global, perfectly understands that Senior Sales Leaders are best utilized by keeping them in front of customers and engaging in real business conversations rather than involving in cold calls. A highly refined business approach together with our customer helped build a dedicated INSIDE SALES team where each member is mapped to field sales in USA. This focused efforts with systematic planning and measurable goals resulted in revenue recognition starting first quarter of engagement.